Sterling Financial Services

Welcome to Sterling’s monthly update. We hope that this email finds you well and we hope that you continue to be pleased with our service. In order to deliver our update more efficiently we have moved to this new format.

In addition, now that the economic backdrop appears more settled, we have introduced three further portfolios. The Cautious Diversified Portfolio, which is currently being employed for just about all of our clients, still serves as an excellent home for the more cautious investor. However, clients with a longer-term view may now wish to consider more exposure to stockmarket investments and we have introduced the Balanced Diversified portfolio for this purpose. We have also introduced a purely stockmarket based investment strategy for adventurous investors, known as the International Equity portfolio.

Finally, we have introduced an Absolute Return Portfolio, designed for those who are particularly risk adverse, but who are just fed up with low interest rates. Its purpose is just to outperform normal interest rates consistently in a low risk fashion with a shorter term time horizon.

We will be writing out during the early part of December with our recommended alterations, but of course, if you have any queries in the meantime please do not hesitate to contact us.

For more information on our current services and investment opportunities, you can visit our website or contact your advisor.

Savings Accounts
FTSE 100 -1.67%
Euro Stoxx 50 -7.27%
S&P 500 -4.80%
Nikkei 225 -4.90%
MSCI (Emerging Market) -2.85%
Finex UK Property 2.11%
Coventry Building Society - 2 year bond 4.30%
Abbey Two Year Fixed Bond 4.00%
Bradford & Bingley Notice Saver Online 3.30%
Barnsley Building Society- 1 Year Online Bond 3.10%
Lloyds TSB Bank Incentive Saver 3.04%

Investment review

The investment markets paused for breath during October. Having seen one of the sharpest stockmarket rally’s in history it was no surprise that a small step back was on the cards. The past 10 months clearly demonstrates the fickle and volatile nature of stockmarket-based investments. The global financial stimulus packages cloud the longer-term visibility of all asset classes – but in the medium term we remain confident that the trend is upwards.

The fears of a deflationary spiral have abated and we are pleased to see some kind of normality returning to the property and corporate bond markets. The fate of all investments is very much in the hands of the central banks and global governments as it has been since the start of the fiscal stimulus experiment. We are comfortable that interest rates will remain low for a sustained period, unlikely to increase to any extent until unemployment starts to fall. Any shocks and sharp declines will surely be as a result of premature withdrawal of the stimulus plans or any unintended consequences associated to addressing global economic imbalances.

Savings Accounts
Baring - Absolute Return Global Bond 0.97%
BlackRock - UK Absolute Alpha -0.14%
Cazenove - UK Absolute Target -2.60%
Gartmore - MultiManager Absolute Return -0.41%
GLG - Total Return Bond -0.35%
Octopus Partner Absolute Return -5.10%
Stan Life Absolute Return Strategies 0.00%
Threadneedle - Absolute Return Bond 0.34%
The Value of £10,000 investment (if held in this portfolio from the 1st of Jan to 31st Oct) £11,295
Barmac - Castleton Growth -1.87%
BlackRock - UK Absolute Alpha -0.14%
Invesco Perp - High Income -0.37%
JPM - Cautious Total Return 0.03%
Jupiter - Merlin Income Portfolio -0.59%
M&G - Strategic Corporate Bond 0.70%
Neptune - US Opportunities -4.95%
Octopus Partner Absolute Return -5.10%
Premier - Global DSR -0.63%
Stan Life - Absolute Return Strategies 0.00%
The Value of £10,000 investment (if held in this portfolio from the 1st of Jan to 31st Oct) £11,371
Long Term Performance- Absolute Return                 Long Term Performance- Cautious Diversified

Savings Accounts
Artemis - Strategic Assets 0.36%
HSBC - FTSE 100 Index -0.25%
Invesco Perp - High Income -0.37%
Jupiter - Merlin Income Portfolio -0.59%
M&G - Strategic Corporate Bond 0.70%
Neptune - US Opportunities -4.95%
Octopus Partner Absolute Return -5.10%
Premier - Global DSR -0.63%
Stan Life - Absolute Return Strategies 0.00%
SWIP – Property 1.80%
The Value of £10,000 investment (if held in this portfolio from the 15th of May to 31st Oct) £11,322
BlackRock - European Dynamic -4.87%
First State - Global Opportunities -2.96%
Ignis - Argonaut European Alpha -8.88%
Invesco Perp - High Income -0.37%
M&G - Global Basics -1.96%
Neptune - US Opportunities -4.95%
Premier - Global DSR -0.63%
Stan Life - UK Smaller Companies -0.46%
   
The Value of £10,000 investment (if held in this portfolio from the 1st of Jan to 31st Oct) £11,958

Long Term Performance- Balanced Diversifed             Long Term Performance- International Equity

Fund Commerty

Overall the funds in our selected portfolios have achieved results in line with expectations. The Octopus Fund has had a tremendous run, but did suffer on the back of results from the financial sector during September. On the basis that the fund is the highest performing investment in its sector during the last twelve months, we have no issue with this set back, but equally we remain reluctant to increase exposure to this fund followings its enormous popularity. The Octopus Fund features in each of the portfolio’s with the exception of the higher risk International Equity offering.

In the Cautious Diversified, currently our most popular portfolio, our biggest concern remains with Barmac. The fund really has failed to achieve the results expected. It has failed to capture the upside in market conditions and failed to produce the protection we expected during more volatile months. The fund will be removed and we will be writing shortly to request your consent to make the alteration.

Finally, our stockmarket based funds did suffer during October, reflecting the volatile conditions, but as indicated in the market summary we are more than comfortable that this represents a healthy set back rather than the start of longer term poor results.

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  Issued by Sterling Financial Services Ltd, which is regulated and authorised by the Financial Services Authority. The contents of this update do not constitute advice and should not be taken as a recommendation to purchase or invest in any of the products mentioned. Before taking decisions, we suggest you seek advice from one of our qualified and authorised financial advisers. All figures and the information provided are correct at the time of writing. Past performance is not necessarily a guide to future returns and the value of investments can fall as well as rise. You may get back less than you have invested. If you have any comments or suggestion on how to improve the monthly update or would like to be removed from our current email list, then please send a email to danny@sterlingfs.co.uk